O Romeo, Romeo, wherefore art my website Romeo? Altadis wanted this online refresh to be fresh and unique. In addition to the site design, they kindly asked me to direct the product photography.
This was the first time I got to commission photography, and I had an great time working with the outside photographers to help Romeo y Julieta stand out.
Since the Romeo y Julieta red/white/black color scheme was so baked in at this point, and these product shots needed to have their own distinct theme, I requested alternating red,black, and white backgrounds with a cigar and a complimentary accessory.
I didn’t know how skilled the photographers would be or what their camera/lighting/prop resources would be like, so I tried to keep it as simple as possible. As long as they kept the colors consistent and got good product shots that were anchored by a real-world accessory object, I was a happy camper.
